Last calendar week inwards Los Vegas, the Consumer Electronic Show 2016 took house as well as at that topographic point was a notable lack of bitcoin related draw of piece of job organization presence. This has spawned interested as well as concern every bit to why this was the case.
Why No Bitcoin? Why No Blockchain?
It's a rather uncomplicated as well as adept reason. There's picayune produce goodness for companies to attend.
CES is an electronic present as well as thus companies similar ledger bring an incentive to attend (which they did) every bit good every bit other companies alongside hardware related products, but exterior of that why bother? There's non a supply worth the investment.
Attending shows similar this tin laissez passer on notice toll over $30,000 to commencement alongside a minor vendor showcase spot (booth). Having attended many of these myself every bit an attendee, presenter, as well as vendor alongside a booth, I tin laissez passer on notice say yous that unless its a conference specific to your manufacture where the attendees are coming to to come across offerings similar 1 that yous currently bring for sale, its a waste matter of time, effort, as well as money.
In fact its non fifty-fifty actually worth the branding. Your hoping to larn sales leads out of a conference such every bit this, as well as what yous don't build it sales leads yous promise to gain inwards build advert recognition. In the representative of a bitcoin or blockchain related software or service offering, there's simply no argue to larn to CES bcause yous cannot await much of either to materialize.
To last honest, what yous actually needed at CS 2016 was a drone. Like this 1 that was on display as well as demonstrated.
Surprising Lack of Presence?
No. In fact if at that topographic point was a large presence at CES that would bring been the shocker.
Most companies inwards the digital currency as well as blockchain technology scientific discipline infinite made the right determination inwards non tending as well as many did non fifty-fifty bring it on their radar. Larger companies similar Bitpay indicated that they would non last tending as well as thus they plainly were aware of the conference, but a few smaller companies nosotros spoke alongside either didn't know virtually it or knew virtually it as well as couldn't fathom a argue to bother showing up.
Start-ups, fifty-fifty inwards the hardware space, are for certain improve off saving their conference budget for 2016 for to a greater extent than manufacture specific conference that are scheduled for 2016 as well as probable the footing of the decisions made on their attendance, or lack thereof. That determination was for certain the right one.
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Image yesteryear staff (logo courtesy CES)
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